How to Get Salon Clients Back After the Summer

<p>This episode is sponsored by our friends at Meed. If you&#39;ve had salon loyalty cards printed and then watched them vanish into the bottom of your client&#39;s handbag, Meed is the version that stays put. Your client&#39;s loyalty card carries your branding and sits in their Apple or Google Wallet, right next to their bank cards. There&#39;s nothing for them to download and nothing for them to lose.Your customer scans their code when it&#39;s time to pay: you decide what earns a stamp and you decide what the reward is.Meed is free to use for up to fifty members. After that, our exclusive code BUILD25 takes twenty five percent off your fees for life. Head to https://meedloyalty.com and sign up to take loyalty seriously today.Every summer you LOSE clients. Not because they&#39;re dissatisfied. They just quietly drift away from your salon business due to the disruptions we all face in the summer months. Customer loyalty is key, so get to grips with WHY they leave before you permanently lose them!This episode give you the salon marketing strategy to identify and win back these lapsed customers. Don&#39;t be lazy! With a personal approach you can get those clients back on track and turn awkward gaps in the calendar into returning revenue.Phil Jackson, your Queen of Salons (and your favourite source of salon owner advice!) helps you get to grips with the salon marketing strategy that EVERYONE gets wrong. - Separate your client lists by service type - different services have different visit intervals so you can&#39;t have a blunt strategy here.- DON&#39;T rely on automatic software rules or a single generic email; a personal call (or a voice note if you&#39;re scared) helps to make the client feel noticed.- Offering small discounts like 10% is usually insufficient to win back clients who have built loyalty elsewhere. The longer a client has lapsed, the harder you&#39;re going to have to work to get them back through the salon door.- Check your lapsed client stats every month rather than waiting. The longer you leave it, the bigger the chore!Interested in working with Phil on YOUR salon business strategy? Head to https://philjackson.coach for details.</p>