Branch CEO David Karnstedt - How AI Agents Will Transform Marketing

David Karnstedt, CEO of Branch, joins Clint Betts for a conversation on AI, mobile marketing, deep linking, digital privacy, and the future of customer acquisition.

Branch powers the infrastructure behind mobile experiences for many of the world's leading brands, helping marketers understand which channels drive results while ensuring users land exactly where they intend to go inside apps and digital experiences.

In this episode, David shares why AI is rapidly reshaping marketing, how personal AI agents could become the next major platform shift, and what businesses need to do to stay relevant in a world where discovery, engagement, and decision-making are increasingly automated.

The conversation also explores leadership, remote culture, fraud prevention, creator economies, and the future of digital advertising.

00:00:00 - Introduction and Overview of Branch

00:00:49 - David's Background and Role at Branch

00:01:10 - Impact of AI on Marketing

00:02:20 - Future of AI and Personal Agents

00:03:34 - Social Media in the Age of AI

00:04:40 - Employee Empowerment and Efficiency with AI

00:05:34 - Building Company Culture Post-COVID

00:07:06 - A Day in the Life of a CEO