A Place for Mom CEO Tatyana Zlotsky - Solving America’s Growing Caregiving Crisis

Tatyana Zlotsky, CEO of A Place for Mom, joins Clint Betts for a conversation on caregiving, aging, leadership, AI, healthcare, and one of the biggest demographic challenges facing America.

As the first wave of baby boomers turns 80, millions of families are being thrust into caregiving roles with little preparation, enormous financial burdens, and difficult decisions about senior care. A Place for Mom helps families navigate those challenges by connecting them with trusted advisors and care solutions tailored to their unique situations.

In this episode, Tatyana shares why caregiving is becoming one of the defining issues of our time, how AI can support both families and businesses, and what leaders must do to navigate uncertainty and change.

The conversation also explores immigration, resilience, company culture, healthcare innovation, and the future of senior living.

00:00:00 - Introduction and Career Journey

00:01:11 - Mission of A Place for Mom

00:02:44 - Caregiving Crisis and Statistics

00:03:55 - A Day in the Life of a CEO

00:05:06 - Optimism and AI

00:07:04 - Leadership and Decision Making

00:09:05 - Company Values

00:10:18 - Balancing Efficiency and Compassion