Jo Collins: the Playmate sent to Vietnam

After a soldier on duty in Vietnam purchased a lifetime subscription to Playboy, the brand had to follow through on an offer made years prior - that the first issue of a lifetime subscription would be hand-delivered by a Playmate. Jo Collins, Playmate of the Year 1965, was requested... and in January 1966, she flew to Saigon and spent three days touring combat areas. We're overviewing her history with the brand - from Miss September 1964 to a Bunny Mother and Playboy representative at Veterans Day events in the '90s. Plus, the details of her three days touring Vietnam, visiting American troops and signing photos of her pictorial that had been crumpled into helmets.

Photos in the video version of this episode are primary by Larry Gordon for Playboy, sourced from "GI Jo: That Time We Sent a Playmate to Vietnam," May 26, 2026.

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Time stamps:

00:00 Intro

03:08 Jo Collins, Miss September 1964

03:54 Playmate of the Year 1965

05:48 The request - "G.I. Jo"

07:33 Making it happen

09:04 Warm welcomes in Saigon

10:50 Day 1: Meeting Lt Price + hospital rounds

13:06 Day 2: Combat zones