I Started an AI Company in My 50s. Here’s What I Learned | Chuck Yates Keynote

Five lessons pulled from a junior high dance floor, a Wall Street Journal firing, and a weekend in Battle Creek learning to code. Chuck Yates, co-founder of Collide, takes the Ion stage and argues that energy's AI problem was never the tech. It is permission, labels, and an industry that named its flagship product West Texas Intermediate. Plus a serious ask about being better people on the way there.

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00:00 End of the world as we know it

03:00 Bobby Joe and the 1982 church dance

07:46 Labels matter

11:54 Why energy is bad at marketing

14:41 Building distribution before a product

16:22 The clock reset