He Gave His Best Work Away Free. Then He Learned to Price It. | Jaime Smith - CFR #821

Jaime Smith never set out to build a software company. In 2015 he joined ClickFunnels as a customer, trying to sell a fat-loss ebook. What he actually had was fifteen years of web development experience - so when people in the ClickFunnels Facebook group asked how to do something the platform couldn't do yet, he just built it and gave it away. A checkbox on a submit button. A "best seller" highlight on an order form. About twenty free snippets later, roughly 700 people had joined his free members area, and enough of them had asked how to send him money that he finally built a paid product.

CF Pro Tools launched August 1, 2016 at $37/month or $197/year and did five figures in its first week. It now has over 100 add-ons, and Jaime is VP of Product Strategy at ClickFunnels with three Two Comma Club awards.

In this episode with hosts Chris Cameron and Dante Torelli, Jaime breaks down:

Why giving away your best work in public beats pitching in DMs

How he set his annual price using a competitor's churn data

Value-metric pricing — how to choose what you actually charge for, and why stacking extra features into higher tiers can lower conversions

Offer stacks as objection-handling, not value-padding

The "10% problems vs. 90% problems" rule he uses to decide what to build outside ClickFunnels versus hand to the engineering team

Why he's never raised prices on a 2016 customer

Plus a rapid-fire round covering the first funnel he'd build if he lost everything, his favorite hook type, and the one thing he'd do differently.

🚀 Ready to build your funnel? Get 3 months of the ClickFunnels Scale plan for just $99: https://www.clickfunnels.com/cfradio

⭐ If you want to network, connect with future JV partners, find your next business partner, or just be surrounded by the sharpest entrepreneurs in the world... there's no better room than this one.