Relationship first, revenue second

<p>Ever get that little pang of rage opening LinkedIn to yet another &quot;Hi Lucy, hope you&#39;re well!&quot; message from someone who clearly hasn&#39;t looked at your profile? Yeah, us too. In this episode, Lucy is joined by the brilliant Melanie Mills, Chief Growth Officer at Pay Captain (and a career that went from styling footballers&#39; wives to running enterprise sales in fintech, no big deal), to talk about why &quot;relationship first, revenue second&quot; isn&#39;t just a nice idea, it&#39;s the only thing that actually works anymore.<br>We get into why cold outreach reply rates have completely tanked, why AI is making the noise problem worse (not better) when it&#39;s used lazily and why quality of input always beats quantity of output. Mel drops some brilliant, brutally honest advice on personalisation, multi-channel selling and why voice notes might just be the most underrated tool in your arsenal.<br>As Mel puts it: &quot;Just dig deep and be real.&quot;<br>If you&#39;ve ever deleted a cold email without reading past the first line, this one&#39;s for you.</p><p><br></p><p>Music clip by Filo Starquez, Divergence</p>