Confessions of the Craft: Episode 56 - Shade Tree Farm Inc.

In this episode of Confessions of the Craft, Shawn Brawn from Shade Tree Farm shares how his family’s three generation 350‑acre Central Florida tree farm has transformed through smarter growing practices, strategic pricing, and a commitment to planting even during the toughest years. He talks with host Matt McNulty about surviving the 2008–2015 downturn, choosing tree varieties that grow faster, and using inventory age to guide pricing. Sean also encourages growers to lean into digital ...