EP 84: Move Over Bob... with Kate Glantz

<p>What if construction’s workforce problem is actually a marketing problem?</p><p>In this episode of <strong>Constructive Behaviors</strong>, Barb Allen sits down with <a href="https://www.linkedin.com/in/kateglantz/" rel="noopener noreferrer" target="_blank"><strong>Kate Glantz</strong></a><strong>, CEO and co-founder of </strong><a href="https://www.moveoverbob.com/" rel="noopener noreferrer" target="_blank"><strong>Move Over Bob</strong></a>, a magazine designed to attract young girls/women to the skilled trades, to talk about why so many young women never consider construction… and what the industry can do differently to change that.</p><p>Kate shares her unconventional path to the skilled trades and why she believes construction needs to rethink both the <strong>message and the messenger</strong> when trying to attract the next generation.</p><p>They also discuss how companies can better connect with young people, why construction needs to market the <em>life and opportunities</em> that come with these careers, and the work Move Over Bob is doing to help girls see themselves in the skilled trades.</p><p><strong>Connect with </strong><a href="https://www.linkedin.com/in/kateglantz/" rel="noopener noreferrer" target="_blank"><strong>Kate</strong></a><strong> &amp; </strong><a href="https://www.moveoverbob.com/" rel="noopener noreferrer" target="_blank"><strong>Move Over Bob</strong></a></p><p><strong>Learn more about Barb’s book, </strong><a href="https://constructionbarb.com/one-ladder-to-leadership-book/" rel="noopener noreferrer" target="_blank"><strong><em>OneLadder to Leadership</em></strong></a><strong>, available in paperback, eBook, and audiobook on Amazon.</strong></p><p></p><p>Looking for a Construction Industry Speaker that has Real Construction Experience? Someone your audience can truly relate to? Check out my Keynotes at <a href="https://ConstructionBarb.com" rel="noopener noreferrer" target="_blank">ConstructionBarb.com</a> and let's start a conversation to ensure your next event gets rave reviews! <a href="mailto:Barb@ConstructionBarb.com" rel="noopener noreferrer" target="_blank">Barb@ConstructionBarb.com</a></p>