Old Masters Series: Robert Collier

<p>He is known for one of the most famous sayings in copywriting: “Enter the conversation already going on in the prospect’s mind.”</p><p>Yet most copywriters don’t know much about him, or even who he is.</p><p>That would be Robert Collier, who introduced the concept to copywriting 90 years ago, when he published The Robert Collier Letter Book.</p><p>I first learned about the book from Gary Halbert, more than 30 years ago. Halbert said it was one of a handful of books every copywriter needs to read.</p><p>Robert Collier himself used direct mail to sell all kinds of stuff. He sold raincoats for $14.65 by mail. Made-to-measure suits for $37.50. Sets of books. Magazine subscriptions. </p><p>And Collier tested everything. When a letter worked, he wanted to know why. When it flopped, he wanted to know that, too.</p><p>The Robert Collier Letter Book is where he showcased his work. You get a chance to look at what he wrote, and read about the reasoning behind his decisions.</p><p>We went through the book and pulled out seven lessons. Each one starts with Collier&#39;s own words and then we&#39;ll talk about what each lesson means for you, today, whether you’re writing Facebook ads, youtube scripts, or full-fledged sales letters.</p><p><br></p><p>RESOURCES:</p><p>The Robert Collier Letter Book</p><p><a href="https://www.amazon.com/dp/B0GKQPG89G">https://www.amazon.com/dp/B0GKQPG89G</a></p><p> </p><p>The Persuasion Story Code</p><p><a href="https://www.amazon.com/dp/B0CFD2KXNQ">https://www.amazon.com/dp/B0CFD2KXNQ</a></p>