Buying AI Is Easy. Rebuilding the Firm Is Hard. | Accounting Voices

Leaders reveal a widening gap between adopting new capabilities and building firms that can use them effectively.Accounting VoicesWith Rob BrownA firm buys powerful technology, announces ambitious growth plans, and asks an already stretched team to deliver more. The tools change. The way the business operates barely moves.Accounting Voices explores the strain inside that scenario. Drawing on reflections from 48 firm leaders, consultants, media professionals, technology experts, and other industry voices, it examines what their observations reveal about accounting’s direction.MORE Accounting Voices with Rob BrownIn the episode, host Rob Brown identifies a “velocity gap”: the distance between firms talking about change and firms making it part of their daily operations. AI, outside investment, shifting professional identities, and talent pressures all contribute to that gap. Together, they raise a practical question for leaders: Can the organization absorb the change it pursues?