Insight Is an Epiphany, Not a Framework: Jane Fulton Suri

Jane Fulton Suri spent nearly four decades defining the craft of design research. She says it’s less about collecting information and more about changing how you see something.

In this episode, IDEO CEO Mike Peng talks with Jane about memorable moments from her lengthy career, what separates a good insight from a great one, and where she thinks the discipline needs to go next.

Related Resources:

Jane teaches Insights for Innovation, part of IDEO U's AI x Design Thinking Certificate.

Insights for Innovation online course — https://www.ideou.com/products/insights-for-innovation

AI x Design Thinking Certificate — https://www.ideou.com/products/ai-design-thinking-certificate

Jane Fulton Suri on LinkedIn — https://www.linkedin.com/in/jane-fulton-suri-64098a57/

Thoughtless Acts, by Jane Fulton Suri — https://www.goodreads.com/en/book/show/580270.Thoughtless_Acts_

Previous podcast episodes with Jane:

Why Bringing Curiosity Into Your Work Takes Courage: Jane Fulton Suri — https://shows.acast.com/creative-confidence-podcast/episodes/why-bringing-curiosity-into-your-work-takes-courage-jane-ful

How to Build Empathy Skills: Q&A with Jane Fulton Suri — https://shows.acast.com/creative-confidence-podcast/episodes/how-to-build-empathy-skills-qa-with-jane-fulton-suri

In This Episode