161. HOW TO PRESENT YOUR PRICES SO THEY'RE UNDERSTOOD, NOT QUESTIONED

Presenting your prices is where so much of your hard work can quietly come undone: one hedging line at the bottom of a proposal or in a conversation, and the whole thing wobbles. This week, to close the pricing series, I'd love to show you exactly how I communicated my prices. The page a client read before they ever reached a number, the single sentence I used for the number itself, and the small, excruciating thing I learned to do the moment after I'd said it.

IN THIS EPISODE YOU'LL DISCOVER:

◼️ The four little hedges many of us tuck into the pricing sentence, and how they invite a discount

◼️ Why the first page a client reads should never be the price, or a list of what they're getting

◼️ Why an itemised quote hands the client a pen to challenge you

◼️ How to write the number itself, in a single sentence, with nothing tucked in beside it

◼️ The three seconds of quiet that do more than any justification ever could

RESOURCES MENTIONED:

The Bright Line: Application Pricing series: 160: How To Price When You Are Not The Cheapest Pricing series: 159: How To Price What Comes Easily Pricing Series: 158: How To Price Creative Work This week's  Blog Post Subscribe: Weekly newsletter Website: www.philippacraddock.com Instagram: @philippacraddock Email: hello@philippacraddock.com  SHARE YOUR INSIGHTS:

Will you try it this week, presenting your price as one plain sentence, then holding the three seconds of quiet? I'd especially love to hear from anyone who manages the silence, because it really is the hardest part. Reply to the Thursday newsletter or send me a DM on Instagram. I read every one personally.

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My weekly newsletter is where I think out loud. It's where you'll find my behind-the-scenes thinking, where I share the tools I'm currently trying/using, where new resources are shared first and where the conversations happen that often form future episodes. I'd love you to join the many creative business owners already benefitting and joining the conversations.