159. HOW TO PRICE WHAT COMES EASILY: WHY EASE IS ACTUALLY EXPERTISE

Pricing the work that comes easily to you is one of the hardest things a creative ever does, because we've quietly decided that ease means low value. This week I'd love to take apart the sentence I hear more than almost any other, "I can't charge more for that, it comes so easily to me," because the speed you're discounting to nothing is very often the most valuable thing you do.

What if it isn't the reason to charge less, but the very thing you spent years earning?

IN THIS EPISODE YOU'LL DISCOVER:

◼️ The tiny word you don't even hear yourself say, and what it's costing you

◼️ Why "how much effort did this cost me today" is exactly the wrong question to ask yourself

◼️ The reframe that changes everything about the work that comes easily to you

◼️ The three disguises this sentence wears

◼️ The single change I made after years of underpricing, and why it had nothing to do with the number

RESOURCES MENTIONED:

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SHARE YOUR INSIGHTS:

What's the one thing clients thank you for that you've never once charged for, because it comes easily to you? Reply to the Thursday newsletter or send me a DM on Instagram. I'd genuinely love to hear from you.