Everyone's Faking It Online. Here's What Actually Works.

What does it actually mean to “be authentic” when being authentic has become its own kind of performance?

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Michael King Jr., founder of Teams.Coach, believes your strongest advantage comes from figuring out what is uniquely yours, then building your brand and business around that instead of following someone else’s blueprint.

Michael shares why your convictions, values, empathy, and relationships still matter in an AI-driven world, and how creators can find the unusual combination of skills that makes them stand out. We also talk about making space for creativity, turning creative gifts into a business, building your own platform, and why your customer should often be the hero of the story you’re telling.

Key PointsCopying someone else’s blueprint can lead to burnout because the strategy was never built for you.AI can copy your voice or likeness, but it can’t copy your convictions, values, empathy, or the trust you’ve built.Creativity needs margin, so intentionally protect space in your calendar to think and create.Find your “category of one” by identifying the unusual combination of skills and perspectives you bring to your work.Don’t judge the value of creativity solely by whether you can monetize it.Test signature ideas before making a big investment, then build on what genuinely connects with people.Build your own stage and become known for the thing you care about instead of depending entirely on social platforms.When telling your brand story, make your customer the focus and use your own story to demonstrate transformation.

ResourcesConnect with Michael King Jr.:

Michael King Jr.: https://michaelkingjr.com/

Teams.Coach: https://teams.coach/

Connect with Zac Brown:

Zac Brown Creative: https://zacbrowncreative.com/

Zac’s Book: An Accidental Education: What I've Learned So Far

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