638 - The New Rules of Email Deliverability: How to Stay Out of Spam in the AI Era

Email marketing shouldn’t feel like another box you have to check every week. If you’re constantly asking yourself, “What am I supposed to email my list about?” there’s a better way. In this episode, Holly sits down with email strategist and automation expert Cheryl Rerick to talk about how to stop treating email like a broadcast channel and start building an intentional customer journey that works in the background of your business. They dig into how to reverse-engineer your emails from the ...