Why your business isn't worth what you think | Gregory Kovsky

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Your business may not be worth what you think. Business value depends on market demand, location, cash flow, risk, deal terms, financing, and whether a buyer can successfully take over.

In this interview, veteran business broker Gregory Kovsky explains how buyers and sellers determine fair market value, why misleading comparables and unrealistic expectations kill deals, and how seller financing can increase confidence and support a successful transition.

Learn:

✔ What truly determines business value

✔ Why comparable sales can mislead

✔ How location affects valuation

✔ Why seller financing matters

✔ Which financial numbers owners should track

✔ How to prepare a business for sale

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