Specificity Is a Magnet | Church Branding for People Who Hate That Word

<p>You&#39;re a pastor, a communications volunteer, or the person who somehow ended up responsible for the church&#39;s Instagram. You know your congregation is wonderful. You just can&#39;t figure out how to say that on a website without sounding like everyone else. That&#39;s what this episode is about. Leslie Kons, digital ministry strategist and church musician, makes the case that specificity is a magnet and that the most powerful thing your church can do online is stop trying to speak to everyone and start saying the real, specific thing that makes you *yours.*</p>