300 Tequilas On The Wall. Five Of Them Sell with Henry Matus

<p><em>Henry Matus built a menu intelligence platform that ranks bypalate instead of by brand size. If you make a small brand, this is the shelfmath you have been waiting for.</em></p><p> </p><p>One of my clients walked me down her back bar last week.</p><p>Three hundred tequilas. Beautiful wall. Great lighting.</p><p>I asked her how many of them actually sell.</p><p>Five.</p><p>Three hundred SKUs. Five movers. And every one of theother 295 brands paid something to get up there.</p><p></p>