The CRM Problem Distributors Don't Know They Have with Kevin Brown, LeadSmart Technologies

<p>Most distributors are using CRM wrong — and many don&#39;t even know it.</p><p>In this episode, Karthik Chidambaram sits down with Kevin Brown, CEO of LeadSmart Technologies, to talk about why traditional CRM for Distributors has failed them, and what a smarter approach looks like. Kevin breaks down the four customer journeys every distributor needs to unify — ERP data, marketing, e-commerce, and interpersonal data — and explains how bringing them together into a single platform is where the real revenue opportunity lives.</p><p>They also cover why industry-specific CRM outperforms off-the-shelf solutions like Salesforce and HubSpot for distributors, how AI-powered smart alerts are replacing manual data entry, and what it actually means to give salespeople more out of a system than they put in.</p><p>Plus, Kevin shares the story behind his own podcast, “Around the Horn” in Wholesale Distribution &amp; Manufacturing, which is approaching its 200th consecutive weekly episode.</p>