From $8K to $100K in 3 Months: How Siff Haider Built Arrae

Do you have an idea that keeps coming back to you, but you’re still wondering if it’s worth pursuing? In this episode, I sit down with Siffat Haider, co-founder & co-CEO at Arrae. Siff shares how she went from researching health and wellness for herself to creating a supplement company with her husband, why she focused on building an incredible product before anything else, and how gifting, word of mouth, and community helped Arrae grow organically. We also talk about raising capital, choosing investors you actually want to partner with, building a team, tracking your marketing, and why focusing on profitability earlier matters. Get ready to take your idea seriously, start small, and build something you’re proud of.

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HIGHLIGHTS

00:00 Meet Siffat Haider, the Co-Founder & Co-CEO at Arrae.