Stop Trusting Your Star Ratings: Why 98% of Shoppers Still Leave Your Store — Cheryl Zajac | Why Your Star Ratings Fail, How Real Feedback Boosts Sales, What Non-Buyers Reveal, How Pre-Purchase Surveys Work, Why AI Misses Human Intent (#498)

In this episode, we dive into why website analytics and star ratings fail to show the full customer journey. Cheryl Zajac, VP of Client Insights at Bizrate Insights, shares how collecting pre-purchase and post-delivery feedback helps brands fix friction points and boost conversions. She also reveals how to capture non-buyer insights, use targeted survey triggers, and balance AI data with human understanding to drive true growth. Topics discussed in this episode: ...