Why Clients Get to Your Booking Site and Leave

<p>More services don&#39;t always make your business more appealing.</p><p>Sometimes they just make it harder to book.</p><p>If a potential client lands on your booking site and sees a custom facial, brightening facial, acne facial, dermaplaning facial, signature facial, deluxe facial, glow facial, and 15 other options... she now has to figure out which one she needs.</p><p><strong>She doesn&#39;t want to become the esthetician before she can book with you.</strong></p><p>In this quick Monday Marketing episode, we&#39;re talking about:</p><ul><li><p>Why too many choices can stop someone from booking</p></li><li><p>How an overwhelming service menu can cost you clients</p></li><li><p>Why potential clients want your recommendation</p></li><li><p>Making it stupid easy for a new client to know where to start</p></li><li><p>Using options like a New Client Facial or consultation to simplify booking</p></li><li><p>Why cute service names aren&#39;t always helping people choose</p></li></ul><p>Your client doesn&#39;t need a million options.</p><p><strong>She wants to feel confident she&#39;s making the right choice.</strong></p><p>So here&#39;s your homework:</p><p>Go to your booking site and look at it like you&#39;ve never seen your business before.</p><p><strong>If you weren&#39;t an esthetician, would you know what to book?</strong></p><p>If the answer is no, make it easier.</p><p>If you want more help making your business easier to market, sell, and grow, come join us inside the <strong>Estheticians in Business Membership.</strong> 🤍</p>