The Truth About Building Octopus Energy | Greg Jackson's Extraordinary Life Story

<p>What does it take to challenge an established industry and build a business that changes the rules?</p><p><br></p><p>In this episode of <em>Extraordinary Life Stories</em>, Greg Jackson, founder of Octopus Energy and Kraken, joins us to share the experiences, beliefs and decisions that shaped his extraordinary entrepreneurial journey.</p><p><br></p><p>From programming computer games as a teenager to building one of the UK&#39;s most recognisable energy businesses, Greg explains why solving problems matters more than chasing money, why understanding your customers is fundamental to success, and why taking action can be more valuable than having the perfect plan.</p><p><br></p><p>He also reveals his unconventional approach to leadership, explains how he has worked to build a culture free from corporate politics, and discusses the balance between business, family and personal fulfilment.</p><p><br></p><p>Looking ahead, Greg shares his thoughts on artificial intelligence, the risks and opportunities it presents, and why businesses should focus on creating lasting value rather than pursuing short-term profits.</p><p><br></p><p>His advice to aspiring entrepreneurs is simple: understand what genuinely makes you happy, stop living according to other people&#39;s expectations, and have the courage to pursue your own path.</p><p><br>Extraordinary Life Stories is proudly sponsored by IFS.ai</p>