Fargo Talks

← Fargo Talks20 Aug · 56 min

Will AI Replace Real Estate Agents? Judd Hoffman on the Future of Real Estate

Will AI Replace Real Estate Agents? Judd Hoffman on the Future of Real Estate20 Aug56 min

Will AI replace real estate agents? Judd Hoffman thinks that question misses the point.

Judd Hoffman, CEO and Co-Founder of Ethica AI, joins Jeff Fargo on Fargo Talks for a wide-ranging conversation about artificial intelligence, real estate, technology, entrepreneurship, and what happens to human work as AI gets better at an unprecedented pace.

Real estate has reusable rockets, self-driving cars and AI capable of writing code in seconds, yet agents are still sitting in parking lots filling out PDFs. Judd explains why he believes the industry has been underserved by technology, why real estate agents are routinely underestimated, and where AI can actually make their lives better.

The goal, according to Judd, is not to replace the agent. It is to remove the administrative work that keeps the agent away from clients.

In this episode:

• Will AI actually replace real estate agents?

• Why real estate has been so slow to adopt new technology

• The agent who kept a laptop hidden under his passenger seat so he could complete paperwork from his car

• Why the decades-old PDF is still running huge parts of the real estate transaction

• What AI should do for agents and what should remain human

• Why the agents who adopt AI early may gain a massive advantage

• How AI is changing jobs, education and the decisions young people make about their careers