#402: When Flower Sales Drop: What to Do Next

<p>Summer slowdowns can feel discouraging when the flowers are blooming, but sales suddenly go quiet. In this episode, Lisa shares practical ways to make the most of the season: using extra flowers for marketing, creating simple offers, preparing for fall sales, and making smart decisions instead of panicked ones.</p><p><strong>Mentions</strong></p><p><a href="https://amzn.to/3RWxdve" target="_blank" rel="noopener">Book, The Flower Farmer</a> by Lynn Byczynski</p><p><a href="https://www.instagram.com/amysorganicgarden/" target="_blank" rel="noopener">Amy&#39;s Organic Garden on Instagram</a></p><p><a href="https://thegardenersworkshop.com/products/pepper-rooster" target="_blank" rel="noopener">Rooster Pepper Seeds</a> (for fall wreaths)</p><p><a href="https://thegardenersworkshop.com/products/the-flower-farmer-club" target="_blank" rel="noopener">The Flower Farmer Club</a>, Presented by The Gardener&#39;s Workshop</p><p><a href="https://thegardenersworkshop.com/free-farm-news/" target="_blank" rel="noopener">⁠⁠Sign up to receive our weekly Farm News!⁠⁠⁠⁠⁠</a></p><p><a href="https://thegardenersworkshop.com/shop-our-store/" target="_blank" rel="noopener">⁠⁠⁠⁠⁠Shop the TGW Online Store for all your seeds and supplies!⁠⁠⁠⁠⁠</a></p><p>The<a href="https://thegardenersworkshop.com/category/blog/lisa-2/podcast/" target="_blank" rel="noopener">⁠⁠⁠⁠⁠ Field and Garden Podcast⁠⁠⁠⁠⁠</a> is produced by Lisa Mason Ziegler, award-winning author of<a href="https://thegardenersworkshop.com/product-category/books/" target="_blank" rel="noopener">⁠⁠⁠⁠⁠ <em>The Cut Flower Handbook,</em> <em>Vegetables Love Flowers,</em> and <em>Cool Flowers</em>⁠⁠⁠⁠⁠</a>, owner of<a href="https://thegardenersworkshop.com/" target="_blank" rel="noopener">⁠⁠⁠⁠⁠ The Gardener’s Workshop,⁠⁠⁠⁠⁠</a><a href="https://thegardenersworkshop.com/online-farming-and-business-schools/" target="_blank" rel="noopener">⁠⁠⁠⁠⁠ Flower Farming School Online,⁠⁠⁠⁠⁠</a> and the publisher of<a href="https://thegardenersworkshop.com/online-farming-and-business-schools/" target="_blank" rel="noopener">⁠⁠⁠⁠⁠ Farmer-Florist School Online⁠⁠⁠⁠⁠</a> and<a href="https://thegardenersworkshop.com/online-farming-and-business-schools/" target="_blank" rel="noopener">⁠⁠⁠⁠⁠ Florist School Online.⁠⁠⁠⁠⁠</a> Watch<a href="https://thegardenersworkshop.com/lisas-story/" target="_blank" rel="noopener">⁠⁠⁠⁠⁠ Lisa’s Story⁠⁠⁠⁠⁠</a> and connect with Lisa on social media!</p><p><br></p>