How to Use Synthetic Audiences in PR with Dan Gaynor

Imagine knowing exactly how an influential tech reporter, an analyst, or a key regulator will react to your pitch or announcement before you hit send. Traditional market research, focus groups, and media monitoring are important for your PR strategy, but can take weeks, cost tens of thousands of dollars, and often lack the speed required for modern corporate strategy and crisis management. On this episode of FiredUp!, we dive into the world of synthetic audiences and predictive modeling with ...