Inside the ClassPass 2026 Industry Impact Report with Jeff Bladt (S6 E3)

What are millions of fitness bookings telling us about the future of gyms, studios, and wellness? In this episode, JT sits down with Jeff Bladt to unpack the inaugural ClassPass 2026 Industry Impact Report and explore the trends shaping modern fitness behavior. They discuss why consumers increasingly want variety and discovery, how Pilates and HYROX-style training continue to surge, why recovery services are exploding in popularity, and how studios can better monetize unused class capacity. If you operate a gym, studio, or wellness business, this episode offers valuable insight into where the industry is heading next.

Download the ClassPass report: https://www.patreon.com/FitnessBusinessPodcast/posts/2026-classpass-160103135

You'll learn:

- Why variety is becoming essential to fitness retention

- The behavior patterns of long-term ClassPass users

- The continued rise of Pilates and hot fitness formats

- Why recovery and wellness services are growing rapidly

- How ClassPass helps studios fill unused inventory

- What gym operators can learn from ClassPass onboarding and reviews

- The future of the ClassPass and EGYM relationship

Timestamps:

(00:00) Why JT wanted to unpack the ClassPass Industry Impact Report