Stop Delivering a Service. Start Creating an Experience - With Dan Williams

Dan Williams is an accredited exercise physiologist, founder of Perth-based Range of Motion (20 years strong), and business mentor. In this episode he introduces Gobsmack Consulting, a practical framework for turning ordinary client touchpoints into experiences people actually talk about. Most fitness professionals are delivering a good service, but good service is just the cost of entry. Dan walks through how to map every client touchpoint, identify the pits and the forgettable middle, and ...