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← Fitt Insider5 days ago · 3 min

Apple Adds Lab Testing, Salomon Bets on IRONMAN, Lilly Expands Into Women's Health

Apple Adds Lab Testing, Salomon Bets on IRONMAN, Lilly Expands Into Women's Health5 days ago3 min

September 11, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

Apple Watch adds a readiness score, Health Age feature, and $119 blood-testing panel, using its 100 million users to challenge Oura and Whoop on distribution Salomon signs a five-year global partnership with IRONMAN, becoming title partner of the World Championship in Kona starting in 2027 Eli Lilly uses its GLP-1 windfall to expand into women's health, recruiting scientists across osteoporosis, preeclampsia, and endometriosis Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.

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