Decoding the Real-World Language of Healthcare with Guest Jo Halliday

Life sciences doesn’t have a data problem. It has a making-sense-of-the-data problem.

In this episode of Fractals: Life Science Conversations, Jo Halliday, CEO and Founder of Talking Medicines, joins host Colin Miller to explore how AI, natural language processing, and real-world signals can help life science organizations better understand what patients and healthcare professionals are actually saying—and turn those insights into better decisions.

From the episode:

Why unstructured healthcare conversations can reveal insights traditional datasets missHow Talking Medicines evolved from collecting first-party patient data to analyzing signals across multiple sourcesWhat rapidly changing GLP-1 conversations tell us about increasingly informed and empowered patientsHow message resonance and behavioral trends can help pharma determine whether its communications are actually moving the needleWhy the future of AI in life sciences will be less about the technology itself—and more about the questions it can help answer