Apple & Puma Brand Strategist: Build a Brand People Obsess Over (On a Studio Budget)

👉🏼Can't explain why someone should pick your studio over the one next door? Start with Britt's five-question brand framework: Grab Britt's Framework

👉🏼Or skip straight to a Strategy Call and we'll help you work out what makes you different. Book a Strategy Call

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Everyone tells you your studio looks amazing, you have great coaches and an even better community. Then the studio two doors down opens with the same fit-out, the same Instagram captions about community and a cheaper intro offer, and suddenly you're fighting on price.

Here's what should worry you. Pilates cost per lead right now is a third to a half of what a BFT pays. It's a gold rush, and I still talk to Pilates owners every week who aren't making money.

Britt Austin has worked with Apple, Puma, Rebel Sport, EA Games & Who Is Elijah (Just to name a few) and her test is brutal. Take your logo off your studio and stick it on the one next door. If nobody can tell the difference, you don't have a brand.

Today Sophie and I get Britt to break down how to build a studio brand people actually want to belong to, on a budget. Then we put two real studio Instagram accounts in front of her and let her pull them apart live.

In this episode you'll learn:

Why Apple never shows the phone in its iPhone campaigns, and what that means for how you sell a 45-minute class

The five things every brand people obsess over has built, and the version a single studio can do for almost nothing

How to choose your niche 

The partnership pitch that got BFT a Puma deal, and the one Britt deleted without replying