The Rise of Tubby Todd: How Authenticity and Innovation Built a Baby Care Powerhouse With Co-Founder Andrea Faulkner Williams

Tubby Todd was founded in 2014 by Andrea Faulkner Williams and her husband, Brian Todd, after their family struggled with sensitive skin, dryness, and eczema. Frustrated by the lack of clean, effective products they felt comfortable using on their four children, Andrea turned her search into a mission to create gentle skincare solutions that truly worked for families. From that first product, Tubby Todd has grown into a full line of plant-based body care essentials trusted by families dealing with concerns like eczema, baby acne, drool rash, and dry skin. Built through authentic storytelling and a strong community of “TT Mamas,” Tubby Todd continues to grow without celebrity investors or massive advertising budgets, instead relying on the trust of its customers. Today, the brand serves more than 2 million families and continues to expand its reach, becoming one of the leading names in baby skincare while staying rooted in Andrea’s original mission: creating safe, effective products she would use on her own children.

In this episode, Andrea also discusses:

Starting Tubby Todd With Her Husband and the Story Behind the Name

How Her Child’s Eczema Inspired Their First Formula

The Early Days of Influencer Marketing and Mommy Bloggers

Camp Tubby Todd and Giving Back to Families

Becoming the #1 Baby Skincare Brand at Target

Why Human Connection Still Matters in Customer Service

Lessons From Scaling a Community-First Brand

We hope you enjoy this episode and gain valuable insights into Andrea's journey and the growth of Tubby Todd. Don't forget to subscribe to the Glam & Grow podcast for more in-depth conversations with the most incredible brands, founders, and more.

Be sure to check out Tubby Todd at www.tubbytodd.com and on Instagram at @tubbytodd