Ep.570 Nintendo Beat Better Technology With a Product That Simply Worked

Most businesses assume the newest technology automatically creates the strongest product. Nintendo proved otherwise with the Game Boy. While competitors pushed more powerful hardware and color displays, Nintendo deliberately used simpler, mature technology that made its handheld cheaper, tougher, and dramatically easier on batteries. Customers did not need the most advanced machine. They needed one they could rely on. In today’s episode, we break down why complicated features can quietly make...