We Turned Off Brand Search in Google Ads and Saved €60,000

Send us Fan Mail A client was spending €5,000 a month on branded search because a YouTube tutorial said to, so we ran a geo test to prove it either way. In this episode of the Google Ads Unleashed Podcast, host Jeremy walks through a full brand search incrementality test for a toothbrush brand, splitting Germany into two equal regions, running a six-week geo holdout, and tracking every metric. The results were unambiguous: revenue in the test region was only 0.6% lower, organic clicks r...