Why Your Revenue isn't Predictable

One month, your grant writing business feels like you’ve finally figured it out. A few months later, you’re looking at your bank account wondering where the next client, and the next paycheck, is coming from.

Feast-or-famine revenue can feel completely random when you’re living through it. But it isn’t random. There are systems underneath predictable revenue, and when those systems are missing, even a successful grant writer can find herself rebuilding her business from zero every month.

In this bonus episode, Holly breaks down four reasons your revenue may not be predictable yet—from relying on individual clients and one-off projects to inconsistent lead generation and reactive business decisions.

You’ll learn why getting clients isn’t the entire plan, how retainers can create a more consistent revenue baseline, and why marketing needs to keep working even during your busiest months. Holly also shares how Mentorship member Sophie used referral and subcontracting relationships with other members to create another source of work when her own pipeline slowed down.

If you’re tired of wondering what next month will look like, this episode will help you identify what may be missing underneath your business—and what you can start building to create more stability, consistency, and confidence.

ABOUT HOLLY RUSTICK

Grant Writing & Funding (GWF) has a Global Movement to Secure $1 Billion in Grant Funding for Good and $30 Million in Grant Writing Businesses by 2030. Holly Rustick, CEO of GWF, is leading the movement; a world-renowned grant writer with 20+ years of experience, bestselling author, and business coach for new and seasoned grant writers to replace their full-time income writing grants part-time from home through her signature programs: the Freelance Grant Writer Academy and the Grant Professional Mentorship.

Rustick is the host of the top grant writing podcast “Grant Writing & Funding” and the author of the Bestselling book, The Beginner’s Guide to Grant Writing. With an MA in International Political Economy, past-president of the Guam Women’s Chamber of Commerce, serving on numerous boards of directors, Holly is also an unapologetic feminist. She lives on the island of Guam with her beautiful daughter, Isabella.

CONNECT WITH HOLLY RUSTICK

Website: https://grantwritingandfunding.com/

LinkedIn: https://www.linkedin.com/in/holly-rustick-0765b817/

Instagram: https://www.instagram.com/hollyrustick