Designing Variable Compensation For the WHOLE Team with Michaela Downs

On this episode of the HabitStack Podcast, host Scott Ward talks with Michaela Downs, a fractional revenue operations leader who has built comp systems from scratch at multiple startups. Michaela argues that comp plans only work when targets are set with real bottoms up analysis, not board pressure or arbitrary growth percentages. She breaks down how to extend variable compensation beyond sales, including small flat bonuses tied to company wide MBOs like shipping a product or hitting a profit...