How I Converted Unwanted Foods Into Tasty—and Lucrative—Snacks

How I Upcycled Unwanted Foods Into Tasty—and Profitable—Snacks

30 May 2024

---

Betty Lu, a Singapore native, is founder and CEO of Confetti Snacks, which offers consumers tasty, healthy potato-chip alternatives made from up-cycled vegetables and fruits that would otherwise go to waste. The company’s year-over-year growth has averaged over 300% since its founding in 2018.

00:00 What problem are you trying to solve?

01:32 Balancing profit and purpose

02:03 Starting the business

02:35 Competing against “the big boys”

Books, tools, and more: store.hbr.org

Follow us:

https://hbr.org/

https://www.linkedin.com/company/harvard-business-review/