121 | Is your business "hungry" for that course?

A Mindful Eating Metaphor

It might help to think about this in terms of mindful eating. When you feel the urge to sign up for something, stop and ask: is my practice actually hungry for this?

If you've decided newsletters are your main marketing focus and you're specifically hunting for newsletter training - amazing. Dive in.

If you're just responding to a sale email, a fear of missing out, or a vague sense that you "should" know more? Take a step back. You might find the urge is actually about avoiding visibility work, not about needing to know this information right now.

The "Someday" List

When I'm tempted by a program but my business isn't actually hungry for it right now, I keep a running document with the link, price, and details. About 80% of the time, I realize that I don't need or want to do the program right now. It's a "nice to have eventually" versus a "I need to implement this right away and I think this course will help." Programs and classes are almost always offered again later.

A Suggestion

Before you sign up for anything this fall, ask yourself:

Is this a hunger in my business right now?

Am I going to implement what I learn, or just collect more information?

Am I using learning as a way to avoid the harder work of being seen?

We want synergy between what we're taking in and what we're putting out. Make sure there's a balance between the two.