From Soft Costs to Hard Dollars — with David Weinstock

<p>Most TA leaders lose budget battles not because their ideas are bad, but because they&#39;re making the wrong argument. Johnny sits down with David Weinstock, VP at News Story, who learned the hard way that soft costs don&#39;t move CFOs. Hard dollars do. David shares how he rebuilt his approach to business cases: finance language, benefit loads, EBITDA thinking, and using AI to stress-test pitches before the real meeting. Worth a listen if you&#39;re trying to get TA investment approved and keep hitting a wall.</p><p><br></p><p><a href="https://landing.socialtalent.com/david-weinstocks-top-tips-on-building-ta-business-cases" target="_blank" rel="noopener noreferer">Download David&#39;s Top Tips</a></p>