5 Big Things I've Changed my Mind on — Jensen Jones

Jensen Jones, Owner and CEO of Home Care CEO Forum, returns to discuss five things he was wrong about and how his thinking has evolved. From the founder bottleneck myth to overtime as a strategic tool, Jensen opens up about the mindset shifts that reshaped how he leads and facilitates peer groups for the top 10% of home care operators.

In this candid conversation, Jensen explains why finding a strong number two isn't enough if the founder won't actually let go, why uncontrolled overtime is a recruiting problem rather than just a cost issue, and why benchmarking data without context can create a false sense of security. He also shares his changed perspective on the GUIDE program after hearing Nancy Gillette present data on client conversion rates.

Jensen also discusses the "fishbowl effect" of being surrounded by high-performing operators, the power of "forever KPIs" that work at any agency size, and why he's opening up the Home Care CEO Forum's first-ever all-member in-person event in Denver.

In this episode, you'll discover:

1. The Founder Bottleneck Myth: Why having a strong number two only works if the founder actually steps back and trusts them to make decisions.

2. Overtime as a Strategic Tool: How intentionally sustainable overtime for top caregivers can be a retention tool rather than just a cost to eliminate.

3. Why Context Beats Generic Benchmarks: How big industry reports can mislead without knowing the variables behind them, and why cohort data matters more.

4. Culture as the Hidden Variable: Why two agencies that look identical on paper perform completely differently based on the strength of their culture.

5. The Guide Program Reconsidered: How Jensen went from dismissing it as a loss leader to seeing real conversion data that changed his mind.

6. Forever KPIs: How to set metrics that work whether you're a million-dollar agency or a forty-million-dollar agency.

7. The Fishbowl Effect: Why being surrounded by high performers can skew your perspective on what's normal in the broader market.

Lesson Takeaways: