EP30: 4 Steps Your Business Is Missing with Bob Vance

<p><strong>1,500 Posts, 421 Followers: The Real Reason Your Content Isn&#39;t Generating Leads</strong></p><p>We do marketing for remodelers and builders for a living — so why does our own Instagram have over 1,500 posts and only 421 followers? In this episode, Bob Vance shares an uncomfortable, honest audit of his own company&#39;s marketing, and the blind spot he found that almost every remodeler shares.</p><p>You&#39;ll learn the four-stage framework every marketing funnel needs to actually work — <strong>Content, Capture, Nurture, Lead</strong> — and why most businesses (including this one) are missing stage two entirely. If you&#39;re posting consistently, running ads, even getting webinar sign-ups, but still not seeing the phone ring, this episode explains exactly where the leak is happening and how to find it in your own business this week.</p><p><strong>In this episode:</strong></p><ul><li>Why &quot;just post more content&quot; is often the wrong move</li><li>The four stages every lead has to pass through — and the one most businesses skip</li><li>How a real audit (ads, landing pages, webinars) revealed the same gap everywhere</li><li>One free, doable action item you can run on your own funnel today</li></ul><p>If you&#39;ve ever wondered why engagement doesn&#39;t translate to booked jobs, this one&#39;s for you.</p>