241: Rebuilding how marketing works around AI and avoiding random acts of AI, with author Melissa M. Reeves

What's up everyone, today we have the pleasure of sitting down with Melissa M. Reeve, author of Hyperadaptive: Rewiring to Become an AI-Native Organization and co-founder of the Agile Marketing Alliance.

(00:00) - Intro

(01:09) - In This Episode

(04:33) - What Marketing Looks Like If AI Had Always Existed

(08:47) - Why AI Is Easy to Use but Not Easy to Learn

(15:34) - Why Marketing Ops Sits Where Friction and Fidelity Break

(19:20) - How to Measure Your Own Coordination Tax

(29:16) - The 5 Capabilities of an AI Native Organization

(35:18) - Why AI Sensing Fails When You Measure the Wrong Things

(40:00) - Where Ops Jobs Go When Anyone Can Create Fields

(45:42) - What a Response Framework Has That a Dashboard Doesn't

(52:24) - Why Marketing Needs a Learning Integration Manager