367: How to Mine Your Real Estate Database

Happy birthday to us! 🥳Hustle Humbly is turning seven this week, and in seven years we still haven't found a better way to build a real estate business than the good ole fashioned database. So we're celebrating the only way we know how: talking database again!

If you're new here, this is your sign to go listen to Episode 9, the original database episode, and grab our free database template at hustlehumblypodcast.com/starthere. But if you already have a database, this episode is for you, because today we're not building one, we're mining it.

We walk through the questions you need to ask yourself about your own database (when's the last time you actually opened it and read through it?), the two check-in messages every agent should be sending, and how to go name by name to figure out who's a buyer, who's a seller, and who's sitting on a referral you haven't asked for yet. We even share our own numbers. One of us found that 6.5% of our database has sent more than one referral, the other found 4.7%.

Here's what we cover in this episode:

Why you can never truly be "done" with your database

The "who do you know" list and how it helps you refresh who belongs on there

Why someone who makes you dread seeing their name shouldn't be on your list

The two check-in messages to send.

A real story about an email that went out to 390 contacts and got 20 responses, no call to action needed

Why "everybody already knows a Realtor" is a story you're telling yourself

Adding a referral column to track who sends you repeat business

How to use closed dates to figure out who's warming up to move again