How to Raise Prices When Everything Is Getting More Expensive with Jacob Moller Korsgaard

What happens when your costs keep rising, your contracts lock you in, and your customers still expect stability?

Jacob Moller Korsgaard, Director of Pricing at Danfoss, has spent 15+ years in B2B pricing and leads global pricing for Danfoss Climate Solutions. In this episode, he explains why raising prices during inflation is about much more than adding a percentage to your price list.

Jacob breaks down the commercial judgment, timing, contracts, communication, and execution required to raise prices without creating unnecessary disruption in the market.

**The next opportunity to meet Jacob Moller Korsgaard in person will be at EPP 20 Years Global in Amsterdam on 17–18 November. Register here to secure your ticket.

Why You Have to Check Out Today's Podcast:

Learn why annual price reviews are no longer enough when costs can change dramatically in weeks. Discover how timing, contracts, and distribution channels can make or break a price increase. See why successful price increases require more than cost recovery. They require commercial judgment and disciplined execution.

"We need to be prepared for doing more often price adjustment and we need to focus on the execution part so we implement it efficiently and get our margins secured."

– Jacob Moller Korsgaard

Topics Covered

02:45– The Commercial Judgment Pricing Teams Need. Why pricing teams need to understand customers, channels, segmentation, product management, finance, and IT to make better decisions.

05:00 – Why Annual Price Reviews Are Gone. Jacob explains why B2B companies need to react faster to cost changes while avoiding market disruption.

07:00 – How Often Should You Raise Prices?The case for an agreed pricing calendar instead of constantly recalculating prices every time costs move.