No Business Plan, No Bank Account… Just a Bestselling Bag. With Alli & Heath from Sesa Studios

Alli and Heath didn’t have a website, a business plan or even a separate bank account. What they did have was a leather bag people couldn’t stop buying.

In this episode of In Real Time with Millie, I sit down with the founders of Sesa Studios to unpack how an unexpected Christmas sell-out became a fast-growing Australian fashion brand.

We get into the realities nobody glamorises: manufacturing delays, cash flow, setting launch dates before the stock exists, reinvesting every dollar, learning Meta ads and building a business while working full-time.

Alli and Heath also share what it’s really like building a brand as a couple, with Alli leading the creative direction and Heath bringing the structure, data and strategy.

Plus, we talk about why creative founders get bored with their bestselling products far too quickly, what it takes to prepare for genuine growth and the question every founder needs to ask: if Beyoncé posted your product tomorrow, could your business actually handle it?

An honest, hilarious and refreshingly real conversation about starting before you feel ready, navigating the inevitable breakdowns and continuing to back the product that’s already working.

✨ Connect with Sesa Studios ✨

Sesa Studios Instagram: @sesa.studiosWebsite: sesastudios.com.au

✨ Connect with Kaarme ✨

Käärme Jewels: https://www.instagram.com/kaarmejewelsIn Real Time with Millie, the podcast: https://www.instagram.com/inrealtimewithmillieMillie: https://www.instagram.com/millie.kaarmejewles