Every Brand Cuts Usage Rights to Save Money. They All Regret It. With Julia Salume (Moburst)

Your creator quotes came back higher again this year, and the number arrives as one line on an invoice. Nobody can tell you what is inside it. Not the creator, not your agency, and not the manager who says the rate is the rate. So you do what everyone does when the check looks too big. You cut the usage rights, because that is the line that feels optional in the room. It saves you a few hundred dollars in a budget your CFO is already circling. Then the post takes off, and the only asset you ...