Ep 368 How AI boosts or hides your brands visibility online | Rick O'Neill

Episode 368 hosts Rick O'Neill (Digital Marketing Expert from Brighton, UK)

In this episode, we welcome back Rick to unpack how AI is changing the rules of digital marketing and SEO. We discuss Google's AI-driven search, declining website traffic, and why clinics need to think beyond traditional online practices. Rick explains why authoritative, original content, strong reviews, local profiles and third-party mentions still matter when it comes to being recommended by AI.

We also explore what happens when patients start using LLM's like ChatGPT or Claude for healthcare advice - and how wrong this can be. We cover the importance of multi-channel marketing, patient nurturing, 'speed-to-lead', and how AI chat and phone agents could change the way clinics convert enquiries.

00:00 Introduction

01:51 Meet Our Returning Special Guest Rick O'Neill

02:58 RISE Summit Highlights

05:00 What Changed Since Last Time

06:19 Google AI Overviews Impact

13:56 AI Accuracy And Patient Plans

17:45 Google Vs ChatGPT Usage

20:38 New Search Results Layout

24:07 How To Win In AI Search