What Business Owners Offer the Research Industry with Katrina Noelle

<p>This week on Insightful Inspiration, host Isabelle Landreville is joined by Katrina Noelle, founder of KNow Research and co-chair of IA Ignite, a gathering of entrepreneurs in the insights field.</p><p>At this year&#39;s IA Ignite, Katrina pointed out that small- to mid-sized research firms own a larger market share than the major players. In other words, these are the firms that are driving the industry. So what do they offer that&#39;s different from the big names?</p><p>On this episode, Isabelle and Katrina discuss what happens when the researcher is present for both the sale of the project and its execution, how smaller firms stay agile (with and without AI) and what that means for each project, and how founders, CEOs, and entrepreneurs operate differently in the research industry.</p>