BILL.COM - Janani Venkataraman. When Fifty Surveys Beat Three Hundred? Synthetic data, the challenge for agencies & getting to better decisions in B2B research.

Send us Fan Mail We talk with Janani Venkataraman about how AI is changing market research, from sample sizes and synthetic augmentation to the skills that still matter when automation accelerates the basics. We also challenge the old divide between UX research and consumer insights and argue for “insight systems” that triangulate signals across the organisation. We coverL • Janani’s path from software engineering and sales into consumer insights leadership • How Bill.com fits into a b...